Twitter is a microblogin site that enables people to keep others posted on what is happening, Time Magazine says that, Twitter will permanently change American Business within the next 2 to three years”, I add that it will change Africa’s business in the same time.

Twitter allows you to enter 140 characters of take with which you can share information, chat publicly and privately.

I have monitored twitter for a local bank for the last 3 months and I have realized that allot of opinions are formed and distributed within the social media and some of this include issues like DNA and bankika among others, so its more than tweeting, its about monitoring your brand as well.

Remember the objective of twitter is to create a big following, and be able to present valuable information to the people following you, if working from a business angle then the idea is to be able to give those updates and information on products that they need.

Set your objectives straight, what do you want to do with twitter, how long, when and how will you measure this results

In the next article, we will post the Do’s and Don’ts of Twitter – You can also catch up with me on Tech Tuesday, tomorrow 7:30am – 8:00Am as we discuss this live on air. On 93.3 Hope FM.