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Personal branding has a variety of names like self branding/ self positioning. It was coined in 1980 by Alkies and Jack Trout in their book titled “Positioning: The battle for your mind”. This is a must read book.
Personal branding is the success that comes from self packaging then marketing yourself to the world. This can be related to Oprah, Obama, Donald Trump however these are successful people but there is (you) just Google your name and you will find your personal brand. Market your personality well and with confidence and you will make it, everyone is capable.
There are two main motives that govern self presentation, one is Instrumental this is when one tries to influence others and gain the rewards. It is divided into 3: ingratiation, this is when you make people like you in order to obtain compliance, intimidation is when authority is over used to generate, fear or obedience and supplication is when someone manipulate others to get their sympathy. Expressive is the 2nd motive of Self presentation, it is when a person creates a persona in themselves and tries to live up to it creating a personal identity.
What are some of the points to consider when making a personal brand?
With all this then you are capable of making yourself the kind of personal brand that will make people look up to you. Just read this quote and see why a personal brand is advisable;
“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.”
Do you have a good personal brand?
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Works at the Nailab and a bunch of other startups, loves new ideas...