Many business are like a sea of apples all floating together so you cannot tell one from the other because there is no brand to distinguish them.
What is a brand? It is an identity of a specific product, service, or business usually brought out by a name, symbol, sign, color combination or slogan.
In our late world there was no such thing as brands but there were symbols that were mainly used by the kings or Nobel men or even the popes. Branding started in the 17th century in Europe, these were mainly the logos of the companies and it was done locally.
In America branding was done on cows so that owners know their livestock to prevent theft. They used a hot rod and pressed it on the cows hide to make a permanent mark. It developed further after the industrial revolution and companies started using it for products.
These are the 3 steps to follow towards building a brand:
- Create a positive believable statement, then try and back the statement with a follow up like, Ideas Africa Limited (inspired web solution). This creates a reason to believe in an organization or in you.
- Identify what the customers enjoy in your business, this is through a quantitative research.
- The brand should be more appealing by making it memorable, short, sweet, and easy.
The next article will be on Personal branding.
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