Personal branding has a variety of names like self branding/ self positioning. It was coined in 1980 by Alkies and Jack Trout in their book titled “Positioning: The battle for your mind”. This is a must read book.

Personal branding is the success that comes from self packaging then marketing yourself to the world. This can be related to Oprah, Obama, Donald Trump however these are successful people but there is (you) just Google your name and you will find your personal brand. Market your personality well and with confidence and you will make it, everyone is capable.

There are two main motives that govern self presentation, one is Instrumental this is when one tries to influence others and gain the rewards. It is divided into 3: ingratiation, this is when you make people like you in order to obtain compliance, intimidation is when authority is over used to generate, fear or obedience and supplication is when Read the rest of this entry »

Many business are like a sea of apples all floating together so you cannot tell one from the other because there is no brand to distinguish them.

What is a brand? It is an identity of a specific product, service, or business usually brought out by a name, symbol, sign, color combination or slogan.

In our late world there was no such thing as brands but there were symbols that were mainly used by the kings or Nobel men or even the popes. Branding started in the 17^th century in Europe, these were mainly the logos of the companies and it was done locally. Read the rest of this entry »